Internet Marketing by Sandis Viksna

That’s right, around 27th October, by GMT time, seems Google ruled out the PageRank update. We were waiting for one since 1st May 2007, but it took twice as long as expected.

The update didn’t come alone, it come with an interesting changes.

Seems many sites have been affected by this “report paid links”, feature or by some other means.

Some speculations are: blogs and sites runing paid links or links that seemed as paid links were affected. This - seemed - could do something with site wide and or not completelly relevan blogs linking to sites that are not approriate for the same niche. Another suspec is that redirects have changed how they pass the PR value and been counted. Also could do something with supplemental index, and maybe ignoring portion of pages, this way minimizing the actual PageRank.

The good thing is- seems it didn’t affected rankings yet, so it’s quite interesting thing.

One of ideas on how to organize your site is to have big % of your content unique VS menu/template.

E.g. you have a menu with 30 links, and a little 50 word disclaimer at the bottom. Imagine that it’s repeated on all your pages, it’s a massive repeated content.

So page with 30-50 unique words, like, single FAQ question won’t cut it as the links on the menu and the disclaimer will make majority of the content and it will be duplicate if you plan to have say 10 similar mini FAQ pages with one small question on it.

Turpini lasit te…

Not sure why and how this comes but it seems to me Google is very slow.

If it takes like a week to update PR5 blog site where all the fresh content is on the front page then I wonder what they are up to. Actually the same applies to one my experiments.

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Five (5) days later – the first results are in! Now from 3 unique pages we have 4 unique pages. Google updated one of pages descriptions and here we go… the page is not anymore considered as similar.

The funny fact is as I already said these pages are unique between each other but same keywords and description tags were causing all the bad things that were happening.

Let’s see how long it will take to update all pages and will it really let them out of ‘similar results’ sub-query.

Due the Google and it’s supplemental results we decided to try experiment and turn our face towards Yahoo!  In past few months Yahoo was performing the same as Google, sending about 20-30, maybe maximum 50 visitors a day but now things have somehow improved without much activities on the website. What happened is that Yahoo gives like 4x more visitors than it used and now it hits up to 200+ visits per day. Not bad for a 1300 page site, huh!

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Why? Simply they complex things simple and easy to use.

They also gets my admiration when it comes to ideology about quality of their index and rankings. It really gives these who try hard get to these top 10 hard earned spots with top class content.

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Recently I was really worried about supplemental index but then unfortunatelly i found out that some of my pages has this friendly message:

In order to show you the most relevant results, we have omitted some entries very similar to the 3 already displayed.
If you like, you can repeat the search with the omitted results included.

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I was thinking, what one should do to gain maximum benefits from SEO as well as avoiding any penalties or kicks in the butt area from major search engines…

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I really, really was shocked when Yahoo! site explorer come out. All my programmed tools falled on their faces and were broken. The only reliable source for back link information was dead.

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Recently I received Axandra NewsLetter and there was mentioned also AOL’s case.

I wasn’t surprised but one of their big heads left the possition as well two others were fired.

Why did they publish that data? What they wanted to prove? God knows.

Anyway, whats done - done. Let’s hope these guys will find a spot somewhere in corporate USA so they don’t fall flat broke.